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Why You Should Never Ask Visitors To "Subscribe" To Your Newsletter

Posted 12-04-2008 at 01:59 AM by Bob Sommers (Bob Sommers' Blog)
This is embarrassing. Just a few days ago I was surfing the web on the topic of increasing subscriptions and I came across and interesting article. Problem is, I don't remember where I saw the article.

Anyway, the author showed us his new daily subscriber statistics for eight days before his test and eight days after his test. The results were impressive....
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Premium Website Directory Tutorials

Posted 11-07-2008 at 03:33 PM by Bob Sommers (Bob Sommers' Blog)
I just completed a set of three videos showing you how to Get The Most Out Of The Premium Website Directory. I would strongly encourage you to take advantage of this free service. You won't find anything like it anywhere else on the Internet.


Josh has the directory set it up in such a way that you can:
  1. Promote your site to the Recognized
...
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The Difference Between SEO, SEM and Internet Marketing

Posted 10-01-2008 at 02:34 AM by Bob Sommers (Bob Sommers' Blog)
So what's the difference between Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Internet Marketing? Where should I start? Let's start with SEO.

Search Engine Optimization (SEO)
SEO is the practice of optimizing your website, blog or web page so that it will show up high in the organic results in the search engines for your keyword or keyword phrase. The way to do that is to create a web page that is the most relevant and organized web page on the subject...
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How New CAN-SPAM Rules Affect Marketers

Posted 05-20-2008 at 07:07 PM by Bob Sommers (Bob Sommers' Blog)
There is a quick, 7-minute audio on Marketing Sherpa about the new CAN-SPAM rules. There is also a great blog post about the new rules at HABEAS.

The two biggest take-aways I got from both listening to and reading about the new CAN-SPAM rules included:

  • Making sure you include a physical address in your emails.
  • Allowing people
...
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