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I Like You More, I Like You Less?

Posted 01-14-2008 at 01:37 AM by Bob Sommers (Bob Sommers' Blog)
Updated 01-14-2008 at 02:07 AM by Bob Sommers
Everyone has their own little idiosyncrasies, like counting steps or washing their hands or trying to memorize pi to the 10,000th decimal point. At least I think they do, don't they? And, even though I've never admitted this before, I too have my own idiosyncrasies.

From the time I was a little boy I would subconsciously ask myself this question when I was with someone....
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We Like People Who Elevate Us

Posted 01-12-2008 at 05:29 PM by Bob Sommers (Bob Sommers' Blog)
Updated 01-12-2008 at 05:35 PM by Bob Sommers
This is one of those likability rules that just makes sense. We all want to be around the people who make us laugh or smile or feel good about ourselves, and we try avoid the people who make us feel ... well, not so good about ourselves.

The Kihei, Hawaii Post Office is a good example of what I'm talking about. It has a reputation for being the gathering place for...
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Stop Cold Calling Now - Part 1

Posted 01-11-2008 at 01:47 AM by Bob Sommers (Bob Sommers' Blog)
Updated 01-11-2008 at 05:01 PM by Bob Sommers
Years ago I shared a very small office with a man simply know as "Jeffrey." He agreed to share the office with me because neither of us could afford the rent on our own. He was a telecommunication consultant and I was a customer service trainer. Even though we were very good at what we did, neither of us knew how to generate new business without spending money...
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Stop Cold Calling Now - Part 2

Posted 01-11-2008 at 01:46 AM by Bob Sommers (Bob Sommers' Blog)
Updated 01-11-2008 at 02:05 AM by Bob Sommers
Part 1


The key to getting to the top of your profession and earning the income that accompanies that spot is to position yourself as the most well known problem solver in your industry. And how do you do that? You do it by making yourself visible as a problem solver to the people you are trying to serve. Here are five ways to get that visibility.

...
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Stop Cold Calling Now - Part 3

Posted 01-11-2008 at 01:45 AM by Bob Sommers (Bob Sommers' Blog)
Updated 01-11-2008 at 02:06 AM by Bob Sommers
Part 2


Build a Resource Website
Most professionals have what's known as a brochure website. This is a site that talks about what they do, how much they charge for their service and where their office is located. Problem is, people don't visit brochure sites more than once. There's no reason to do so.

If you have a brochure...
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