I had an opportunity to interview Dr. Glenn Livingston today about how he researches his product ideas before bringing them to market. In one word ... it's genius.

Glenn creates a survey on the Internet and drives interested people there using Google Adwords and blog posts. Once they arrive, he tells them that he's in the process of creating the...

Bob Sommers

Everything about the title of this article sounds wrong doesn't it? If anything, we should feel neutral about the people we hurt, but behavioral psychologists have proven time and time again that we actually dislike the people we hurt ... but why?

Psychologists theorize about a concept know as cognitive dissonance. It's the uncomfortable feeling we get when we hold two...

Bob Sommers

I had an opportunity to talk about Likability on Business Radio WCFO in Atlanta today. Along with being a lot of fun, it was educational too.

The host, Austin McGonigle commented that the primary reason businesses offer their best customers incentive trips is to take advantage of this law of likability (We Like People Who We Associate With Good Feelings)...

Bob Sommers

Behavioral scientists tell us that you are more likely to like the people you help, than you are to like the people who help you. It's counter intuitive to everything you've ever learned about likability, but it's true. Let me explain.

If we go back to the overriding principle of likable, this concept will make a lot more sense. "We like people who make us feel good about...

Bob Sommers

What's a hook and why does it matter? Here's the short answer. The title of your book, article, speech or sales ad is a hook and it's designed to grab the attention of your reader. The longer and more appropriate answer is that a hook is the single most important piece of text you write to get people to read your book, article, speech or sales ad. Your hook...

Bob Sommers