If you're just now visiting Recognized Expert.com, you're probably wondering, "Who are these guys ... Bob and Josh Sommers ... and what do they do?" Well, I hope to answer that question in this blog post.

To start, we are a father-son team. I am the father, and Josh is my son. We have two completely different professional backgrounds that work amazingly well together allowing us to provide you with practical, cutting edge marketing and Internet marketing concepts. Let me explain....

Bob Sommers

One of the best ways to build credibility with your audience is to show them that you're a real, living, breathing human being ... not just a name on their email list.

People like working with people, not auto-responder programs. Let me encourage you to do everything in your power to give your digital audience an opportunity to get to know you as a person....

Bob Sommers

So what's the difference between Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Internet Marketing? Where should I start? Let's start with SEO.

Search Engine Optimization (SEO)
SEO is the practice of optimizing your website, blog or web page so that it will show up high in the organic results in the search engines for your keyword or keyword phrase. The way to do that is to create a web page that is the most relevant and organized web page on the subject...

Bob Sommers

I've been spending some time now promoting the benefits of using Article Marketer as an article distribution site. Truth is, I've been so engaged with Article Marketer, that I have not spent any time looking at the alternatives.

In this blog post, I want to compare the distribution of one of my article marketing articles distributed on Article Marketer...

Bob Sommers

After hosting the Recognized Expert Marketing show for the past few years, I've gotten pretty good at identifying the people who provide a great interview ... and so have you. We all know a great interview when we hear it.

The guests who do the best job understand the goal of the show, and that's to educate and entertain the listeners. But how do they do that exactly?

Here are my top ten things a guest can do to give a great interview. If you think of more, please list...

Bob Sommers