Part 2

Build a Resource Website
Most professionals have what's known as a brochure website. This is a site that talks about what they do, how much they charge for their service and where their office is located. Problem is, people don't visit brochure sites more than once. There's no reason to do so.

If you have a brochure...

Bob Sommers

I just finished listening to my interview with Paulette Ensign on "How To Write A Tips Booklet." After doing so, I was inspired to apply her tips writing technique to a subject that I'm very familiar with, public speaking.

According to Paulette, the best tips are written by starting the first sentence with a verb and adding no more than two additional...

Bob Sommers

In my first post I discussed the easiest way to overcome the fear of public speaking. In this post I'm going to show you three ways to use a question/answer format to give a dynamic, stress free presentation.

The First Technique
Send members of the audience a pre-program questionnaire and ask them to list their greatest concerns...

Bob Sommers

I've given well over 1,000 paid speeches in my life, and you would think after all of that time I would be much more comfortable standing-up in front of an audience ... and I am. Yes, it's true that a lot of my confidence comes from giving a thousand presentations, but most of is due to my speech preparation. Let me explain.

In the early...

Bob Sommers

My dad used to tell me that I could either learn my life lessons the easy way or learn them the hard way, and the easy way was always better. I never fully understood what he meant by that until one day as an adult in the Orlando airport.

As the owner of a customer service training company, I was constantly flying from one city to the next either attending a...

Bob Sommers