Recognized experts use good grammar. This is a subject I've struggled with my entire life, and at 50 years old, it's about time I got it right.

Recently I subscribed to a podcast on iTunes that makes learning grammar easy and fun. It's Grammar Girl's Quick and Dirty Tips for Better Writing. I can't say enough about her podcast. It's just great!

If...

Bob Sommers

What's a hook and why does it matter? Here's the short answer. The title of your book, article, speech or sales ad is a hook and it's designed to grab the attention of your reader. The longer and more appropriate answer is that a hook is the single most important piece of text you write to get people to read your book, article, speech or sales ad. Your hook...

Bob Sommers