This is embarrassing. Just a few days ago I was surfing the web on the topic of increasing subscriptions and I came across and interesting article. Problem is, I don't remember where I saw the article.

Anyway, the author showed us his new daily subscriber statistics for eight days before his test and eight days after his test. The results were impressive....

Bob Sommers

Recognized experts use good grammar. This is a subject I've struggled with my entire life, and at 50 years old, it's about time I got it right.

Recently I subscribed to a podcast on iTunes that makes learning grammar easy and fun. It's Grammar Girl's Quick and Dirty Tips for Better Writing. I can't say enough about her podcast. It's just great!

If...

Bob Sommers

What's a hook and why does it matter? Here's the short answer. The title of your book, article, speech or sales ad is a hook and it's designed to grab the attention of your reader. The longer and more appropriate answer is that a hook is the single most important piece of text you write to get people to read your book, article, speech or sales ad. Your hook...

Bob Sommers