How New CAN-SPAM Rules Affect Marketers
Posted 05-20-2008 at 07:07 PM by Bob Sommers
The two biggest take-aways I got from both listening to and reading about the new CAN-SPAM rules included:
- Making sure you include a physical address in your emails.
- Allowing people the opportunity to opt-out with only their email address.
If you're sending out emails, this is something you're going to want to read.
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