A Letter From A Customer - Written by Bob Sommers

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I’m your customer and I want you to know that I like you and I like doing business with you. Some of my reasons may sound a little odd, and to tell you the truth I don’t fully understand them myself, but I assure you my comments are sincere.

1. I like you because you like me. You are the only supplier who has taken the time to send me a personal note stating how you feel about me. Thank you.

2. I like you because you are like me in so many ways. We share common beliefs and experiences. Because of this I know you understand me better than any other supplier. Thank you.

3. I like you because you are an expert at what you do. I know I can count on you to provide me with accurate information saving me time and money. Thank you.

4. I like you because you don’t take yourself to seriously. You can laugh at yourself and that makes me comfortable to be around you. Thank you.

5. I like you because I feel elevated when I’m with you. I look forward to seeing you and hearing from you because you make me feel happy. You make me laugh. Thank you.

6. I like you because you pay attention to how you present yourself. You take care of yourself and it gives me confidence that you are taking care of my business at the same time. Thank you.

7. I like you because you are genuine. I never feel like you are putting on airs or trying to be someone you’re not. I trust you. Thank you.

8. I like you because you associate with others that I admire. I do judge people by the company they keep, and you keep good company. Thank you.

9. I like you because I like to associate with people that other people admire. I feel special when I'm in your presence. Thank you.

10. I like you because you are attentive to my needs. You take the time to ask pertinent questions before offering a solution. You care. Thank you.

11. I like you because you’re courteous. You respect my time and space and you always let me know how much you appreciate my business. Thank you.

12. I like you because I know you’re on my team. I can count on you to be there when I need you. Thank you.

13. I like you because you give me the opportunity to do things in return for you too. It makes me feel good about myself when you allow me to do something as simple as buy your lunch. Thank you.

14. Most importantly, I like you because I like me best when I’m with you. You make me feel smart and interesting and funny and wise. This is your greatest gift.

And because I like you, I want to see you succeed. I want to buy what you’re selling and refer you to everyone I know. I'm delighted to go out of my way to add to your success.

Thank you for making it so easy for me to like you and to do business with you.

Your customer