There is a quick, 7-minute audio on Marketing Sherpa about the new CAN-SPAM rules. There is also a great blog post about the new rules at HABEAS.

The two biggest take-aways I got from both listening to and reading about the new CAN-SPAM rules included:

• Making sure you include a physical address in your emails.
• Allowing people

...

Bob Sommers

When I first moved to Hawaii, I was in the post office a couple times a week. Over the course of that time, I developed a friendly relationship with the clerks behind the counter. They would greet me by name and cut-up with me when I approached counter.

Our relationship grew to the point that I would not use a competitive service...

Bob Sommers

Funny photos really get me going, especially when they're accompanied by witty comments from the presenter.

When I first started speaking for a living almost 30 years ago, I took a public speaking class from Kirk Kilpatrick in Atlanta. I asked him if being funny was important, and he responded by saying, "Only if you want to get paid."

After giving...

Bob Sommers

I just read the nicest review of the Recognized Expert Marketing show by Steve Rucinski of Small Business Trends Radio. He did a wonderful job of digging deep and taking a good hard look at the show. His suggestions were spot on, and I'm going to make the changes he suggested.

You can read the review on Small Business Trends Radio.

...

Bob Sommers