10 Ways to Give A Great Interview
Posted 09-16-2008 at 05:59 AM by Bob Sommers
After hosting the Recognized Expert Marketing show for the past few years, I've gotten pretty good at identifying the people who provide a great interview ... and so have you. We all know a great interview when we hear it.
The guests who do the best job understand the goal of the show, and that's to educate and entertain the listeners. But how do they do that exactly?
Here are my top ten things a guest can do to give a great interview. If you think of more, please list them below in the comments section.
The guests who do the best job understand the goal of the show, and that's to educate and entertain the listeners. But how do they do that exactly?
Here are my top ten things a guest can do to give a great interview. If you think of more, please list them below in the comments section.
- Be conversational
- Share your knowledge openly
- Tell stories that make your point
- Identify the problems your listeners have and solve them
- Be approachable and funny
- Don't make the host sound stupid
- Offer additional resources
- Stay on topic
- Be likable
- Get to the point quickly
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