Think about it... how many times has someone called you as a result of receiving your business card? It's pretty rare. People will call for a service or product when the need arises and by the time the need arises, they've usually lost your card. So... the big trick is to say, "No, I am all out. Let me get your information and I'll reach out to you from time to time." Collecting cards is a lot savvier than giving them out. You can then build a database and go from there. On occasion shoot...

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Bob Sommers

Which would you prefer as a promotional tool—twelve advertisements or one article about your business?

I once wrote a story about a Realtor who was a top gun in that business at the time. The story focused on what he did that placed him above his peers. The result was a newsy article with photos of the Realtor in his office, at home, etc.We ran into each other months after the article was published. He told me, "Jerome, I got more business from that one article you wrote about...

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