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Joy Is A Marketing Tool

Posted 08-30-2008 at 05:39 PM by Oshana Himot
Updated 08-30-2008 at 07:14 PM by Oshana Himot
Joy Is A Marketing Tool

Joy is one of the most powerful marketing tools I know. When combined with other strategies, it can easily turn a ‘no’ into a ‘yes’.

Joy is infectious. You naturally want to be around people who are positive and to do business with them.

Here is one way to bring more joy into your marketing and your life.

Let’s say that you are ready to call on a customer and you are sitting in your car outside their house feeling sad....
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Creating Your Own Reason for Being “Most Excellent”

Posted 08-25-2008 at 07:18 PM by Keith Ranney
Regardless of whether you are doing your life’s work in the perfect job, or sweeping floors until you get your inheritance; work, like life, is still “earth school”.

The cast of characters you interact with; customers, co-workers, supervisors (bosses), viewed symbolically (impersonally), can provide a rich environment for self discovery. Taken personally, the workplace can become a melodramatic and sticky mess.

Like Bob Dylan sings, “you're gonna have to serve...
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Volunteering - It’s About Service

Posted 08-25-2008 at 07:07 PM by Keith Ranney
Updated 08-27-2008 at 12:57 AM by Keith Ranney (Title upgrade for better search engine placement)
As the volunteer coordinator for the Maui film Festival, each year (since 2001) I’ve had the unique privilege to study how 250-300 volunteers respond to the opportunity to put their passion for service to work on behalf of the whole community. Even though volunteers have access to generous perks, the majority put their time into assuring the festival’s success, even over their own preferences, comfort and movie watching experience.

One of the central themes of the 2006 festival...
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Social Architecture & the Art of Volunteering

Posted 08-25-2008 at 06:15 PM by Keith Ranney
Updated 08-25-2008 at 06:53 PM by Keith Ranney
Social architecture is a field which looks at how best to engineer social systems. What constitutes a desired outcome varies considerably among social architects based on underlying values, attitudes and goals.

At this stage of our collective evolutionary leaping, we are witnessing the last throes of a dying system and the emergence of something far more sustainable. The old system that imposes control for the personal gain of a few is predictably in resistance to the re-emergence...
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5 Marketing Reasons To Use StumbleUpon

Posted 08-15-2008 at 06:08 PM by Josh Sommers (Josh Sommers Blog)
A Marketing Addiction
StumbleUpon is by far one of the most addictive social bookmarking websites I have ever fell pray to. Even one accidental click of the stumble button and it's all over but the clicking.

We have to be able to learn something about our businesses through StumbleUpon, but what? Here are some ways you can use StumbleUpon to help better understand what your market really wants.
1) Website Research
What are the most popular, interesting and informative websites
...
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