One of the best ways to build credibility with your audience is to show them that you're a real, living, breathing human being ... not just a name on their email list.

People like working with people, not auto-responder programs. Let me encourage you to do everything in your power to give your digital audience an opportunity to get to know you as a person....

Bob Sommers

I'm going to make this short, but I want to make the point as to how important keyword research truly is. Here's a really simple keyword phrase that I believe will show you the importance of keyword research.

The Business:
"A storefront that sells Apple Computer products on Maui"

The Keywords:
Maui Apple Store vs. Apple Store Maui

The search ratio is 1:5. For every person who searches for "Maui Apple Store," there are five...

Josh Sommers

So what's the difference between Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Internet Marketing? Where should I start? Let's start with SEO.

Search Engine Optimization (SEO)
SEO is the practice of optimizing your website, blog or web page so that it will show up high in the organic results in the search engines for your keyword or keyword phrase. The way to do that is to create a web page that is the most relevant and organized web page on the subject...

Bob Sommers